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Madridistas Loyalty: an enhancement proposal

Author/s: Galatan, Bogdan; Benjelloun Zahr, Ghali; Casabianca, Laura; Pakashtica, Enur; Morales Muñoz, Carlos Antonio
Advisor/s: Ugáz, Óscar
Keyword/s: RM; Real Madrid; Membersía
Degree: Máster Universitario en Dirección de Entidades Deportivas MBA
Date of defense: 2025-06
Type of content: TFM
URI: https://hdl.handle.net/20.500.12880/15492
Abstract:
Enhancements to Real Madrid’s Madridista loyalty program. While the current program offers substantial benefits for Free and Premium subscribers in Spain, it underutilizes opportunities to deliver comparable value to international subscribers. 
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