%0 Thesis
%A Galatan, Bogdan
%A Benjelloun Zahr, Ghali
%A Casabianca, Laura
%A Pakashtica, Enur
%A Morales Muñoz, Carlos Antonio
%8 2025-06
%U https://hdl.handle.net/20.500.12880/15492
%X Enhancements to Real Madrid’s Madridista
loyalty program. While the current program offers substantial benefits for Free and 
Premium subscribers in Spain, it underutilizes opportunities to deliver comparable 
value to international subscribers. 
%T Madridistas Loyalty: an enhancement proposal
%K RM
%K Real Madrid
%K Membersía
%~ END