| dc.contributor.advisor | Ugáz, Óscar | |
| dc.contributor.author | Galatan, Bogdan | |
| dc.contributor.author | Benjelloun Zahr, Ghali | |
| dc.contributor.author | Casabianca, Laura | |
| dc.contributor.author | Pakashtica, Enur | |
| dc.contributor.author | Morales Muñoz, Carlos Antonio | |
| dc.date.accessioned | 2026-05-06T09:59:36Z | |
| dc.date.available | 2026-05-06T09:59:36Z | |
| dc.date.issued | 2025-06 | |
| dc.identifier.citation | Galatan, B., Benjelloun Zahr, G., Casabianca, L., Pakashtica, E., y Morales Muñoz, C. A. (2025). Madridistas Loyalty: an enhancement proposal. [Trabajo Fin de Estudios, Universidad Europea de Madrid]. Repositorio de Trabajos Fin de Estudios TITULA | es |
| dc.identifier.uri | https://hdl.handle.net/20.500.12880/15492 | |
| dc.description.abstract | Enhancements to Real Madrid’s Madridista
loyalty program. While the current program offers substantial benefits for Free and
Premium subscribers in Spain, it underutilizes opportunities to deliver comparable
value to international subscribers. | es |
| dc.language.iso | eng | es |
| dc.rights | Attribution-NonCommercial-NoDerivatives 4.0 Internacional | es |
| dc.rights.uri | http://creativecommons.org/licenses/by-nc-nd/4.0/ | es |
| dc.title | Madridistas Loyalty: an enhancement proposal | es |
| dc.type | TFM | es |
| dc.description.affiliation | Universidad Europea de Madrid | es |
| dc.description.degree | Máster Universitario en Dirección de Entidades Deportivas MBA | es |
| dc.rights.accessRights | openAccess | es |
| dc.subject.keyword | RM | es |
| dc.subject.keyword | Real Madrid | es |
| dc.subject.keyword | Membersía | es |
| dc.description.methodology | Presencial | |
