TY - THES 
AU - Galatan, Bogdan
AU - Benjelloun Zahr, Ghali
AU - Casabianca, Laura
AU - Pakashtica, Enur
AU - Morales Muñoz, Carlos Antonio
PY - 2025
UR - https://hdl.handle.net/20.500.12880/15492
AB - Enhancements to Real Madrid’s Madridista
loyalty program. While the current program offers substantial benefits for Free and 
Premium subscribers in Spain, it underutilizes opportunities to deliver comparable 
value to international subscribers. 
LA - eng
TI - Madridistas Loyalty: an enhancement proposal
KW - RM
KW - Real Madrid
KW - Membersia
ER -