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Reengineering Prestige: Branding Cadillac as GM’s F1 Performance Division Using Corvette-Level Innovation

Author/s: Aguirre, Antonio; Mariani Lacerda Martins, Joaquim; Miranda Franco Frazao Brigada, Maria Miguel; Shishodia, Bharti
Advisor/s: Lahera, Ramiro
Keyword/s: Cadillac; F1; Performance Division; Corvette-Level Innovation
Degree: Máster Universitario en Dirección de Entidades Deportivas MBA
Date of defense: 2025-06
Type of content: TFM
URI: https://hdl.handle.net/20.500.12880/15491
Abstract:
Introducing Cadillac in F1
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