@mastersthesis{20.500.12880/15491,
year = {2025},
month = {6},
url = {https://hdl.handle.net/20.500.12880/15491},
abstract = {Introducing Cadillac in F1},
title = {Reengineering Prestige: Branding Cadillac as GM’s F1 Performance Division Using Corvette-Level Innovation},
keywords = {Cadillac},
keywords = {F1},
keywords = {Performance Division},
keywords = {Corvette-Level Innovation},
author = {Aguirre, Antonio and Mariani Lacerda Martins, Joaquim and Miranda Franco Frazao Brigada, Maria Miguel and Shishodia, Bharti},
}