%0 Thesis
%A Aguirre, Antonio
%A Mariani Lacerda Martins, Joaquim
%A Miranda Franco Frazao Brigada, Maria Miguel
%A Shishodia, Bharti
%8 2025-06
%U https://hdl.handle.net/20.500.12880/15491
%X Introducing Cadillac in F1
%T Reengineering Prestige: Branding Cadillac as GM’s F1 Performance Division Using Corvette-Level Innovation
%K Cadillac
%K F1
%K Performance Division
%K Corvette-Level Innovation
%~ END