| dc.contributor.advisor | Lahera, Ramiro | |
| dc.contributor.author | Aguirre, Antonio | |
| dc.contributor.author | Mariani Lacerda Martins, Joaquim | |
| dc.contributor.author | Miranda Franco Frazao Brigada, Maria Miguel | |
| dc.contributor.author | Shishodia, Bharti | |
| dc.date.accessioned | 2026-05-06T09:59:01Z | |
| dc.date.available | 2026-05-06T09:59:01Z | |
| dc.date.issued | 2025-06 | |
| dc.identifier.citation | Aguirre, A., Mariani Lacerda Martins, J., Miranda Franco Frazao Brigada, M. M., y Shishodia, B. (2025). Reengineering Prestige: Branding Cadillac as GM’s F1 Performance Division Using Corvette-Level Innovation. [Trabajo Fin de Estudios, Universidad Europea de Madrid]. Repositorio de Trabajos Fin de Estudios TITULA | es |
| dc.identifier.uri | https://hdl.handle.net/20.500.12880/15491 | |
| dc.description.abstract | Introducing Cadillac in F1 | es |
| dc.language.iso | eng | es |
| dc.rights | Attribution-NonCommercial-NoDerivatives 4.0 Internacional | es |
| dc.rights.uri | http://creativecommons.org/licenses/by-nc-nd/4.0/ | es |
| dc.title | Reengineering Prestige: Branding Cadillac as GM’s F1 Performance Division Using Corvette-Level Innovation | es |
| dc.type | TFM | es |
| dc.description.affiliation | Universidad Europea de Madrid | es |
| dc.description.degree | Máster Universitario en Dirección de Entidades Deportivas MBA | es |
| dc.rights.accessRights | openAccess | es |
| dc.subject.keyword | Cadillac | es |
| dc.subject.keyword | F1 | es |
| dc.subject.keyword | Performance Division | es |
| dc.subject.keyword | Corvette-Level Innovation | es |
| dc.description.methodology | Presencial | |
