TY - THES 
AU - Aguirre, Antonio
AU - Mariani Lacerda Martins, Joaquim
AU - Miranda Franco Frazao Brigada, Maria Miguel
AU - Shishodia, Bharti
PY - 2025
UR - https://hdl.handle.net/20.500.12880/15491
AB - Introducing Cadillac in F1
LA - eng
TI - Reengineering Prestige: Branding Cadillac as GM’s F1 Performance Division Using Corvette-Level Innovation
KW - Cadillac
KW - F1
KW - Performance Division
KW - Corvette-Level Innovation
ER -