C.F. Fuenlabrada

Abstract

Having seen over the years how football is important in Spain and the important place in the life of the citizen, we saw a great opportunity for Fuenlabrada improve the club. We have chosen three main topics (ticketing, data collection and fan engagement), to develop the club in the future and help them continue to professionalize the club and make Fuenlabrada an important football club in the community of Madrid. It is clear that we have huge competitors in our market, one of the strongest in Europe with more than 11 professional football teams. It's our job to differentiate ourselves from other clubs. We intend to do so with a focus on a family atmosphere, where stakeholders of all ages and different generations of each family will feel at home. With our project we want to be the heart club of the citizen of Fuenlabrada and together create the success of the club. With Fuenla Planet 2030 plan, the club aims to be a sustainable organization that takes care of its environment and all the stakeholders and their interests. For our project, we are going to create more than a club, a family. Our mission within the club is to create intense sporting emotions for our fans, in the aim to have a positive and lasting impact on our environment. This project will allow the club get closer to its fans in order to attract academy players, families, citizens and companies to the stadium every weekend to share positive emotions with the professional team. With our business team of Alexander, Andre, Jose, Nathan and Mathieu we would like to express our dream is to create a strong community around the club.