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    Pulse Nightclub

    Author/s: Chervenliev, Georgi
    Advisor/s: Arnau Domínguez, Jose Tomás
    Keyword/s: Customer Experience; Business Plan; Bulgarian Standards
    Degree: Degree in Tourism & Leisure Management
    Date of defense: 2024-06
    Type of content: TFG
    URI: https://hdl.handle.net/20.500.12880/8667
    Abstract:
    The project develops the idea of creating a nightclub made by Bulgarian standards in Valencia, Spain. By comparing the nightlife experiences in both countries, significant differences in the structure, design and overall customer experience are highlighted. The analysis emphasizes the economic benefits and potential such a business can have, indicating a promising opportunity for innovation in Valencia's vibrant nightlife scene. The findings suggest that such an initiative could revolutionize Valencia's nightlife industry, establishing a trending venue that not only attracts local and international clients but also contributes to the city's economic growth and cultural vibrancy. By setting new standards in customer service and entertainment, this business model promises to enhance Valencia's appeal as a top international tourist destination. The project emphasizes the importance of a diverse musical offering, incorporating various genres to cater to a broad audience, enhancing the nightclub's attractiveness and customer retention. A very important aspect of the business is the creation of a detailed business plan that needs to be precisely followed in order to achieve success in such a competitive environment. This plan includes strategies for marketing, staffing and financial management and outlines the integration of modern technologies, such as advanced sound and lighting systems, to create an immersive and memorable experience for people.
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    Name: TFG_Georgi Chervenliev.pdf
    Size: 3.912Mb
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