%0 Thesis
%A Chervenliev, Georgi
%8 2024-06
%U https://hdl.handle.net/20.500.12880/8667
%X The project develops the idea of creating a nightclub made by Bulgarian standards in
Valencia, Spain. By comparing the nightlife experiences in both countries, significant
differences in the structure, design and overall customer experience are highlighted. The
analysis emphasizes the economic benefits and potential such a business can have, indicating
a promising opportunity for innovation in Valencia's vibrant nightlife scene.
The findings suggest that such an initiative could revolutionize Valencia's nightlife industry,
establishing a trending venue that not only attracts local and international clients but also
contributes to the city's economic growth and cultural vibrancy. By setting new standards in
customer service and entertainment, this business model promises to enhance Valencia's
appeal as a top international tourist destination. The project emphasizes the importance of a
diverse musical offering, incorporating various genres to cater to a broad audience,
enhancing the nightclub's attractiveness and customer retention.
A very important aspect of the business is the creation of a detailed business plan that needs
to be precisely followed in order to achieve success in such a competitive environment. This
plan includes strategies for marketing, staffing and financial management and outlines the
integration of modern technologies, such as advanced sound and lighting systems, to create
an immersive and memorable experience for people.
%T Pulse Nightclub
%K Customer Experience
%K Business Plan
%K Bulgarian Standards
%~ END