The tourism industry is in constant evolution, and technological innovations are playing a relevant role in shaping the future of the industry. One of these innovations is blockchain technology, which has the potential to transform the tourism industry by increasing transparency and security, enabling decentralized platforms and reducing transaction costs. This thesis investigates the current adoption of blockchain technology in the tourism industry while focusing on the identification of potential benefits and risks of adopting this technology, evaluating its challenges and exploring possible future applications. Through a combination of theoretical analysis and empirical research, this thesis provides insights into the current and future state of blockchain adoption in the tourism industry and illustrates real examples and cases of companies adopting this technology. Overall, this thesis aims to contribute to the growing body of literature on blockchain technology and its potential benefits for the tourism industry, while providing valuable insights for everyone who seeks to understand the potential impact of blockchain technology.
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