%0 Thesis
%A Mansour Youse, Lawen
%8 2022-07
%U http://hdl.handle.net/20.500.12880/1999
%X The purpose of this project is to primarily investigate the feasibility of establishing a business 
dedicated to social activities in the leisure activities market in Madrid. This project will 
analyze possible competition, the market structure and its current trends. This study also 
recognizes some constraints that will come to affect decision making, future forecasting and 
the businesses adaptability abilities with regards to the ongoing pandemic. Since the outbreak 
at the end of 2019, the uncertainty factor has become a prominent factor to consider in the 
world of business and there is no exception here. With the whole world slowly recovering 
from the COVID-19 pandemic and most of the major economies starting to recover 
worldwide, the analysis of the leisure activities market and possible competitors have shed 
light on a possible hole in the market and the purpose of this business plan is to present 
structured plan on how to capitalize on this niche in the market. As The financial calculations 
and forecasts have been concluded the level of liquidity of the business thanks to its very low 
productional and operational costs gives the opportunity for the business to break even 
already at year 1 which is very impressive considering that many new businesses in other 
market are prepared to face some years of negative profits until they have managed to 
establish themselves properly. Having concluded the market and competitors’ analysis, we 
can conclude that yes even though the market of which Grab N’ Smash operates is an blue 
ocean, there is more thana fair amount of indirect competitors that pose a threat to potential 
market share and customers. Because of this understanding, even though the forecasts and 
prospects of the business is good, the owner and employees of the company will have to work 
very hard to ensure the building of a good reputation and brand awareness, especially in the 
early days of the business. In the end, if the quality of the business and the services we render 
is top level, the customers will do the job for us which will be spreading the good word that 
there finally is a high quality Rage Room open for business in Madrid with the best of their 
clients in mind.
%T Grab N’ Smash Rage Room
%K Actividad social
%K Mercado
%K Empresa
%~ END