TY - THES AU - Szirmai, Julia Janka PY - 2023 UR - https://hdl.handle.net/20.500.12880/5287 AB - This project develops and analyzes the business model of a hotel called “El Castillo”, in the surroundings of Baqueira Beret. Its main differentiation is a detailed personalization, highly attractive for families and children. The aim is to guarantee... LA - spa TI - El Castillo Hotel Baqueira Beret KW - Family hotel KW - Baqueira Beret KW - Children-friendly accommodation KW - Sport-oriented KW - Nature-oriented KW - Original brand ER -